The team publishes without depending on anyone
The content manager validates every page before publishing it. What used to require an agency is now done by the clinic's team, in both languages at once.
Healthcare·Dr. Óscar Cely
From a WordPress with thirty scripts per page to a site the team publishes on its own, in two languages.
How Unidad Robótica Dental is replacing its website with a platform of its own where every page ships complete, bilingual and readable by Google and by AI assistants.
30+scripts per page on the previous site
20architecture decisions written before the first line of code
Oct 232026: the new site goes live
The problem
Dr. Óscar Cely runs Unidad Robótica Dental in Bogotá, a cosmetic and restorative dentistry clinic that sees patients from Colombia and the United States. Its growth strategy depends on being found: on Google and, increasingly, in the AI assistants that recommend whom to consult.
The site was a WordPress built with a visual page builder and a purchased template. The September 2026 audit found what usually turns up when nobody owns the code:
- More than thirty scripts on every page, with duplicated libraries, and a home page slow on mobile.
- No custom titles or descriptions, a broken heading hierarchy and images without alt text.
- Ratings declared to machines different from the ones the patient saw.
- Patient names in the gallery file names and a blog signed by a user with a random name.
- Not a single page in English and none about veneers, the most searched procedure.
What we built
We are building a new site in our own code that is born with three pieces: the public pages in Spanish and English, a content manager so the clinic's team publishes without touching code, and a panel where the doctor follows his visibility month by month. The old site is neither fixed nor migrated: it is redirected page by page.
- 01Bilingual from birth: every page exists in Spanish and English with its own URL, is published in both languages at once and tells Google which version to show in each country.
- 02A publishing gate on the server: the content manager will not publish a page without a title, description, alt text or its version in the other language. What failed on the old site became an automated test.
- 03Structured data from the content: the information search engines and AI assistants read is generated from the same fields the patient sees, so they cannot contradict each other.
- 04A single WhatsApp with context: each page pre-fills the message with the procedure and the language, and each click counts as a conversion in analytics.
- 05AI drafts, human publishing: a platform turns the doctor's material into drafts in both languages with Claude. It never publishes on its own: the doctor signs the clinical content and the strategist reviews.
Some rules are non-negotiable: no prices on the site, no patient case without signed consent, no superlatives. Phase one covers home, clinic, the doctor, eight procedure pages, patients, contact and the veneers page, and goes live on October 23, 2026 with the domain switch and tested redirects. Visibility figures will come with the first months of the panel.
The result
What machines see is what the patient sees
Titles, descriptions, ratings and clinic data come from a single source. No more separate versions for Google and for the page.
No plugins, no licenses, one owner
The recurring cost is hosting and forabi's support. No heavy template, no plugin to update, and tests keep the old site's mistakes from coming back.
A baseline to measure visibility
The panel loads Google rankings and AI-assistant mentions each month. The doctor will know whether the strategy works from data, not from a feeling.
The Forabi Method
- 01Free consultation
We audited the current site page by page and wrote the business documentation with the rules, the scope and the open items.
- 02Design
Twenty architecture decisions accepted with the doctor and the strategist: languages, content manager, hosting, domain, analytics, clinical authorship and what never gets published.
- 03Build
Bilingual content model, phase-one pages, single WhatsApp, analytics and structured data, redirect map and media migration without patient names.
- 04Adoption
The AI drafting platform and the consented patient cases switch on after launch, with the team already publishing.
- 05Ongoing support
One monthly fee covers the site, the content manager, the panel and keeping watch that nothing breaks.